The art of roasting coffee beans using traditional methods is still alive in Penang, Malaysia, despite their near extinction in this day and age. Modern ways of preparing coffe powder has forced traditional practitioners to abandon their trade thus leaving the field to 'branded' manufacturers like Nescafe or even lifestyle-savvy franchises like Starbucks or Coffee Bean. Yet, the existence of Coffee Tree points to the enduring legacy of traditional coffee-making; not only to its resillence in wealthering the storms of change but also to the timeless quality which pervades the whole process of providing tasty coffee to drinkers. Such is the tradition (pardon the pun) embodied by Coffee Tree where authentic taste and originality is preserved in the form of the Penang Instant White Coffee. Its story dates back to 1957 when a Hainanese migrant landed on the shores of Penang island with coffee beans from faraway exotic places.
He churned out coffee powder manually and when it is mixed with same amount of fresh milk, the combo gave a rich aroma and taste, thus the 'Penang White Coffee' was born. In 1990, the present company took over the formula and method of coffee-making from the pioneer, and integrated the process with modern technology to produce the 'Penang Instant White Coffee'. This modern-day soluble white coffee richness in aroma and taste stays the same, as with the 'old version', without compromise on its exacting quality. Tests done by the Malaysian Nutrients Laboratory has shown no side effects for health, an added assurance for consumers. Besides its substance, Penang Instant White Coffee is also reasonably priced and packed to ensure convenience when travelling. Therefore, the coffee can be enjoyed anywhere at anytime. Not surprisingly then, Penang Instant White Coffee has made its way to China, Taiwan, Indonesia and Singapore. A loyal drinker puts its best when he decribed it as, 'The Cappucino from the East'. Penang White Coffee has come out with various flavour to suit every drinker preference.